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You have just found the perfect piece of art, a stunning family portrait, or a brilliant vintage poster. You unroll it, lay it flat on the table, and measure it. It is exactly 30x40cm. Excellent! Now comes the part that can be stressful: buying the frame, but EasyFrame make it 'EASY'.
If you type "30x40 frame" into a search engine, you are immediately bombarded with confusing options, varying internal measurements, and endless questions about borders, mounts, and glass sizes. What seems like a simple purchase can quickly turn into a frustrating math problem.
At Easyframe, we believe that buying a picture frame should be as enjoyable as looking at the artwork itself. The 30x40cm measurement is one of the most popular standard sizes in the framing world, but getting the fit right depends entirely on how you want to display the image.
Whether you want a sleek, modern, edge-to-edge look or a grand, gallery-style presentation, this comprehensive guide will explain exactly what size frame you need for your 30x40 picture - were assuming 30 X 40cm(300 X 400mm) - more about this below.
The answer depends entirely on whether you want a border (a mount) around your image.
Before you do anything else, double-check your tape measure. "30x40cm" is a very common dimension, but it means two vastly different things depending on your unit of measurement.
If you accidentally order a 30x40 inch frame for a 30x40 centimetre print, you are going to be left with a very large, empty box! Always ensure your units are correct before proceeding to the checkout.
The simplest way to frame your picture is edge-to-edge. This means the artwork fills the entire glass area, and the frame moulding touches the very edge of your print.
The Golden Rule of Framing: Frame sizes are always dictated by the size of the glazing, which is the exact size of the picture that fits inside it. When you buy a 30x40cm frame, the external dimensions of the wooden border will be larger than 30x40cm, but the internal space is designed to fit your 30 X 40cm artwork.
When framing edge-to-edge, you must be aware of the "rebate." The rebate is the hidden inner lip of the frame that stops the glazing and your picture from falling out of the front.
This lip typically covers between 5mm and 8mm of the very edge of your picture all the way around. If your 30x40cm picture has vital details right at the very edge of the paper (like an artist's signature or important text), framing it edge-to-edge might cut those details off. If that is the case, you need to use a mount.
If you visit any professional art gallery, you will notice that photographs and prints are rarely pushed right up against the wooden frame. Instead, they are surrounded by a thick, usually white, card border. This is called a mount (or a "mat" in the US).
Adding a mount to your 30x40cm picture provides several massive benefits:
If you are adding a mount, your frame needs to be larger than your artwork.
For a 30x40cm picture, the industry standard is to jump up to the next standard frame size, which is 40x50cm.
This gives you a beautiful, perfectly balanced 5cm (2-inch) border all the way around your image.
When you order from Easyframe, you can simply use our Picture Mounts design tool. You tell the system that your artwork is 30x40cm, and we will custom cut the central window (aperture) just a few millimetres smaller than your art so it doesn't fall through, providing a flawless, professional fit inside a larger frame.
Sometimes, you buy a piece of art that is advertised as 30x40cm, but when you measure it at home, it is actually 29.5 x 39.5, or maybe it has a strange white border printed around the edge that you want to hide.
If your artwork is slightly off standard, forcing it into a ready-made frame can lead to unsightly gaps where the backing board shows through.
In this scenario, the best solution is to go bespoke. By using our Custom Picture Frames service, you simply enter the exact, down-to-the-millimetre dimensions of your artwork. We will build a frame and cut the glass to fit your picture perfectly, ensuring you never have to settle for a loose fit.
Determining the right frame size for a 30x40cm picture does not have to be a headache. It simply comes down to choosing your aesthetic.
If you want a modern, tight, edge-to-edge look, a standard 30x40cm frame is exactly what you need. If you want to elevate your artwork with a gallery-style border, step up to a 40x50cm frame and add a precision-cut mount.
Remember to measure carefully, double-check whether you are working in millimetres/centimetres or inches, and consider the frame's rebate. Once you have made your decision, head over to the Easyframe website to design the perfect display for your newest piece of art!
Easyframe specialise in offering a diverse range of frames that cater to your preferences and needs. With their extensive experience in the industry, they can provide you with expert advice on selecting the perfect frame for your artwork.
Need help or inspiration?
Over 500 40 X 30cm FramesBrowse our Wood Picture Frames or get expert advice.
Call: 01234 856 501
Email: sales@easyframe.co.uk
Article Posted: 23/06/2026 12:24:28