Roy Lichtenstein’s Pop Art Still has Lots of Fizz This article is about the output of Roy Fox Lichtenstein, one of the leading American pop artists who - alongside peers such as Andy Warhol - effectively broke the mould. During the 1960s they created work which ushered in a visual world as fresh and
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Roy Lichtenstein's Pop Art Still has Lots of Fizz

By Paul Dunwell, writing for EasyFrame
© Copyright EasyFrame 2019

What This Article is About

This article is about the output of Roy Fox Lichtenstein, one of the leading American pop artists who - alongside peers such as Andy Warhol - effectively broke the mould. During the 1960s they created work which ushered in a visual world as fresh and revolutionary in the 1960s as the music of The Beatles and The Stones which it accompanied.

Lichtenstein was a bit of a comic in two senses; his work was often tongue-in-cheek parodies of recognisable originals and it usually mimicked graphic comic-book art. His most famous pieces, ‘Whaam!’, ‘Drowning Girl’, ‘Oh, Jeff … I Love You Too …But’ and ‘Look Mickey’, were described by him rather self-depreciatingly as ‘industrial art’. And indeed opinion has been divided. He was labelled as a copycat. And ‘Life Magazine’ once asked disparagingly of Lichtenstein ‘Is He the Worst Artist in the US?’ Though in his defence yet another work, ‘Masterpiece’, has been deemed to be of sufficient artistic merit to sell for 5,000,000 in 2017. So, were he still alive, he’d surely cock a snook at the critics.

‘Whaam!’ is the piece for which Lichtenstein is probably the most famous. You can see it, as I write, hanging in the Tate. An unframed print bought there (see https://shop.tate.org.uk/lichtenstein-whaam-unframed-print/14089.html) will set you back just £20.
Judge for yourself if he was a copycat. The illustrator here, Irv Novick, was an officer at the boot-camp where Lichtenstein was a raw recruit. Novick got Lichtenstein out of latrine-cleaning duties and put him on creating posters. It is cynical to suggest Lichtenstein repaid Novick’s kindness by ripping off his superior’s work. To call it ‘an homage’ might be fairer.

Lichtenstein’s legacy continues to influence contemporary culture; the Irish band U2 has used it as a backdrop for tours and Lichtenstein’s ‘Crying Girl’ was brought to life in the film ‘Night at the Museum: Battle for the Smithsonian’ (2009). So, in summary, it is visually arresting and unstuffy. And that makes it worth acquiring.

Lichtenstein produced many limited-edition prints. So ‘Drowning Girl’ (see below; also known as ‘Secret Hearts’ or ‘I Don't Care! I'd Rather Sink’) can be acquired unframed from sources such as the auctioneers at www.artsy.net/artwork/after-roy-lichtenstein-drowning-girl-1963-for-art-basel-1 (this particular print, up for auction, is one of 1,000).

Some of the originals are very big, by the way. ‘Whaam!’ is 1.7m x 4.0 m (5 ft 7 in x 13 ft 4 in). But prints more suitable for hanging in modest modern homes are available!

‘Drowning Girl’, ‘Oh, Jeff … I Love You Too … But’ and ‘Look Mickey’ were described by him rather self-depreciatingly as ‘industrial art’.

What was Pop Art?

The so-called ‘pop art’ espoused by Lichtenstein and Warhol dominated much of the second half of the 20th century. It rejected elitist culture and instead hijacked imagery from popular culture. So its proponents used adverts (remember Warhol’s famous Campbells soup-cans?) And cartoons. Moreover the whole thrust of popularity, surely, was that it should be affordable for the populace. So it was never going to be confined to viewings within ill-lit and musty galleries.

‘Masterpiecel’ recently sold for 5,000,000. Lichtenstein never liked comic-books as a boy.

The Early Days

Lichtenstein was Jewish, born in 1923 and initially he worked in abstract expressionist art – largely as a cubist. But he began to hide cartoon figures such as Bugs Bunny within his work. Then at the age of 38, and teaching art, he became a pop artist when his son challenged him to paint a cartoon as well as the illustrator in his Mickey Mouse books. The result was the 4ft square ‘Look Mickey’ in graphite and oil which sold for £27,000,000 some 50 years later. In 1961 Leo Castelli put much of Lichtenstein’s work on show in his gallery. The whole lot was snapped up by influential collectors before the show opened. And Lichtenstein never looked back.

‘As I Opened Fire’ is Lichtenstein’s escapist homage to aerial combat. The truth is that, although he was in the US Army for 3 years and sent for pilot training, the program was cancelled and he never saw action in the skies though he was sent to Europe in 1943 and saw it on the ground.

Drawing Inspiration or Unapologetic Plagiarism?

Often Lichtenstein would blow up very small originals by other artists and then transform them. His detractors will invariably point to this heavy reliance on the work of others for inspiration. So they will cite his own son’s Mickey-Mouse challenge: “I bet you can’t paint as good as that, eh, Dad?” They will speak of how ‘Whaam!’ was really the work of Irv Novick (whom Lichtenstein met in the army but who drew for MLJ Comics – later to be Archie Comics – and DC Comics, and was responsible for illustrating Batman, The Joker, Superman's Girl Friend Lois Lane and The Flash; indeed the original ‘Whaam!’ was in a DC Comics ‘All-American Men of War’). They will point to Tony Abruzzo’s original splash page from ‘Run for Love!’ in ‘Secret Hearts’ as being the source of ‘Drowning Girl’ (which incidentally, and Lichtenstein acknowledged this, rips off Hokusai’s ‘Great Wave’). And they will point out how he unashamedly ripped off everybody from Picasso to Van Gogh (see below; the original Van Gogh ‘Bedroom in Arles’ became Lichtenstein’s ‘Bedroom at Arles’). Yet, in all fairness, Lichtenstein always brought something new to the table and shone new light through old windows. He made subtle and crucial changes. And, if one is to create a worthwhile parody, one has to know what is being parodied!

Pablo Picasso’s ‘Dora Maar with Cat’ became Roy Lichtenstein’s ‘Woman with Flowered Hat’. The former sold for .2m whilst the latter (a clear rip-off) realised just .1m. So there is some justice in the world!
Left to right are the cover from ‘Deconstructing Roy Lichtenstein’ by David Barsalau, Roy Lichtenstein’s work ‘Kiss V’, and an album cover for a band called ‘Elsinore’ created by Brittany Pyle who argued with Lichtenstein’s estate that she used the original work by Barsalau and not Lichtenstein’s rip-off of Barsalau’s work.

Incidentally, if you see the 3 pieces above, there are tell-tale signs that the artist Brittany Pyle copied the original which Roy Lichtenstein copied, not his work.

Versatility

Lichtenstein was also a sculptor, demonstrating that he wasn’t out of his depth away from a flat page. But his subject-matter was wide-ranging, as the examples below demonstrate.

One thing that Roy Lichtenstein wasn’t was a one-trick pony. On the left is his ‘Pompidou Centre’. Then remember his origins as a cubist? And ‘Beyond’.
Roy Lichtenstein loved women, by all accounts. Hence the nudes.

Lichtenstein also made a film called ‘Three Landscapes’, some huge murals in public places, customised car paint-jobs and more.

Conclusion

Roy Lichtenstein’s work will endure in its popularity. And even a print is likely to retain its value.

To find out how to obtain his work go to www.tate.org.uk/art/artsts/roy-lichtenstein-1508 where there is a shop. It is possible to purchase unframed prints, originals, and much more.

If you buy any of Lichtenstein’s prints (and if you want to accumulate a collection you’ll need to go to a number of sources to do so) you’ll need them framing and it’s best to have them framed by just one supplier with matching frames. Unless you know your stuff when it comes to picture frames and mounts it’s always worth going to experts. EasyFrame is an obvious and affordable supplier, whether you want to source all you’d need to do the job yourself or have them do it for you.

Any good framers will be able to show you a vast range of different solutions and advise on what might be the most suitable given the work and its proposed location.

EasyFrame is on 01234 856 501 and / or sales@EasyFrame.co.uk and they’ll always chat even if you don’t want to buy!

Article Posted: 23/08/2019 16:41:06

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