You’ve captured the perfect moment, fine-tuned the edit, and now it’s time to print and frame. But one last choice stands between you and a stunning wall display: Glossy or Matte?
It might feel like a small aesthetic decision, but the paper finish dramatically affects how your photo looks once framed—colour intensity, sharpness, glare, fingerprints, and even long-term preservation. At EasyFrame, we handle thousands of prints every month, and we’ve seen glossy vibrancy ruined by bad lighting and matte subtlety elevated by the right frame.
This guide helps you choose the best finish for your image and your custom frame.
Glossy: Shiny, reflective coating → colours pop, deep blacks, high contrast. Great for vibrant shots, but prone to glare and fingerprints.
Matte: Flat, non-reflective → no glare, professional look, easier to view anywhere. Safer for direct-to-glass framing (no sticking risk). Best framing tip: Always use a mount with glossy prints to prevent Newton's Rings and damage.
Glossy is the classic “photo look” — what most high-street labs default to.
Best for: High-contrast landscapes, vibrant holiday shots, colourful digital art.
Preferred by galleries, fine-art photographers, and anyone wanting a refined look.
Best for: Black & white photography, portraits, vintage/sepia images, large prints in bright rooms.
Placing a glossy photo directly against glass traps moisture and air → creates rainbow-like oily patches (Newton’s Rings). Over time, the coating can even fuse to the glass, ruining the print when removed.
Solution: Always add a picture mount (1.4 mm+ thick) as a spacer. This keeps the print safe and professional-looking.
Glossy print + standard glass = mirror on mirror. Upgrade your glazing for the win:
Can’t decide? Luster offers a subtle sheen with pebbled texture — the “Goldilocks” finish.
Your frame should celebrate your photo, not compete with it. The right finish + smart framing choices (mounts, specialist glazing) make all the difference.
Already printed on glossy? No stress — use our Mount Designer to add protection and elegance, or browse our Custom Frames and select anti-reflective glazing from the start.
Need help choosing the perfect frame?
EasyFrame specialises in custom solutions for every style and budget. Our team is happy to advise — even if you’re just browsing.
Call: 01234 856 501
Email: sales@easyframe.co.uk
Article Posted: 27/01/2026 10:01:47