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Once you have chosen a frame, a 3D and AR button appears beside the other views. Press it and the flat preview becomes a model of your frame, built from your own choices: your size, your moulding, your mount and your picture. Change any of them and the model changes with you.
We are often asked what the back of a frame looks like and how the picture is held in. The model shows it: the bare wood of the moulding, the MDF backing board sitting inside it, and the tabs that hold the board in place. In a deep frame the board sits well down inside; in a shallow one it is nearly level with the wood. That is worked out from the frame's rebate and what you have chosen to put in it.

Different frames hold their contents in different ways, and that is hard to explain in words. The 3D view shows each one as it really goes together.
A floater frame stands round a stretched canvas without covering its edges. The model shows the shadow gap between the canvas and the frame, and how far the canvas sits below the front. If you have told us the depth of your canvas, that is the depth we draw.


Here the canvas goes into the frame from behind. Turn the model over and you see it as you would on your table: the canvas folded and stapled over its stretcher bars, sitting inside the frame or standing a little proud of it, depending on how deep your canvas is.

A box frame has a spacer round the inside that holds the glazing away from the backing board, leaving room for a medal, a shirt or a keepsake. Choose a deeper spacer and you can see the box get deeper, in the spacer colour you picked.

St Ives frames can be fitted two ways, and it is the choice people most often ask us about. The model follows the fitting style you pick, so you can switch between them and see the difference.


An inset frame has a slim edge round a canvas board, with nothing overlapping the painting. From behind, the model shows the frame in its own colour and the back of your board set well in.


The view we are most pleased with is the one we cannot show you properly here. Open the page on an iPhone, an iPad or an Android phone, tap View on your wall, point the camera at the wall and the frame is there, at the size it will arrive. Stand back to see how it sits over the fireplace, or step in close to look at the corner.
The 3D and AR button is in our picture frame, print and frame and multi aperture designers, and on the pages for picture frames, canvas picture frames, canvas floater frames, box frames, St Ives frames and inset frames. It appears once a frame is chosen. Aluminium frames are not included yet.
It is new, and we would like to know how you get on with it. If something does not look as you expect, please tell us.
The pictures in this post were made with the 3D view itself, using a sample picture in place of a customer's artwork.
Article Posted: 09/10/2026 15:57:58